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Web Analytics & Tracking That You Can Trust

Flux Marketing sets up GA4, Google Tag Manager, and platform pixels so every lead, sale, and click is tracked correctly—across your website and ad channels.

  • Clean GA4 & GTM setups for real-world decisions.
  • Accurate conversion events across Google, Meta, & TikTok.
  • Simple dashboards and reports you can actually understand.
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See What’s Included

Is Web Analytics & Tracking Your Biggest Gap?

Best For You If...

  • You run ads or SEO but don’t fully trust the numbers.
  • You’re moving to GA4 or changed your site and tracking broke.
  • Different platforms show different results and it’s confusing.

Problems We Fix

  • Duplicate or missing conversions in GA4 and ad platforms.
  • Events fired on the wrong pages or at the wrong time.
  • No clear view of which channels drive real leads or sales.

What You Get With Web Analytics & Tracking

GA4 Property Setup

We create or fix your GA4 property, data streams, and core events so you have a clean base to build on.

Google Tag Manager

We use GTM to manage tags for Google Ads, Meta, and TikTok—reducing code changes and keeping everything organized.

Conversion Tracking

We set up meaningful events like form submissions, purchases, and calls so you know what really converts.

Cross-Channel Tracking

We connect GA4 with your paid channels and Search Console so you can see performance by channel and source.

Custom Dashboards

We build simple dashboards highlighting only the metrics you need—sessions, leads, revenue, and ROAS.

Audits, Testing & Fixes

We test tags in preview modes, use UTM parameters, and document everything so tracking stays reliable.

Our Tracking Process

Discovery & Audit

We review your analytics and GTM to see what’s tracked, what isn’t, and what’s conflicting.

Plan & Architecture

We define a clear plan: which actions matter, how they’re named, and where they fire.

Implement & Test

We configure GA4/GTM tags, then test everything thoroughly to avoid bad data.

Report & Training

We create dashboards and walk you through how to read them so you can make confident decisions.

What Clean Tracking Has Done For Clients

Local Service Business

"After a full GA4 + GTM rebuild, we discovered 35% of leads were coming from one campaign and scaled it for 2x more bookings."

E-commerce Store

"Fixed duplicate purchase events, leading to accurate ROAS and smarter bid strategies across Google and Meta."

"When the data became reliable, scaling decisions became simple."

Analytics & Tracking Engagements

Choose the option that matches your current stage. All work is documented so you know what was done.

One-Time Setup

Perfect for new websites or fresh GA4 migrations.

  • GA4 property setup
  • GTM base container
  • Core conversion events
  • Basic dashboard
Request A Quote
RECOMMENDED

Audit & Fix

For businesses with messy or conflicting data.

  • Full tracking audit
  • Prioritized list of issues
  • Full implementation fixes
  • Before/After reporting
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Ongoing Support

For active advertisers needing regular help.

  • Monthly health checks
  • New events for campaigns
  • Dashboard tweaks
  • Quarterly tracking review
Request Custom Proposal

Common Tracking Questions

Do I need GA4 if I already have Universal Analytics?

Yes. Universal Analytics has been sunset. GA4 is the current standard, and we help you migrate and make sense of the new reports.

In many cases, yes—using Google Tag Manager. For some events we may still coordinate with your developer, but GTM reduces code changes significantly.

We typically use GA4, Google Tag Manager, Google Ads, Meta pixel/CAPI, TikTok pixel, and sometimes Looker Studio or other BI tools for dashboards.

We test events in debug mode, cross-check counts across platforms, and monitor data for a period after launch before signing off.

Want To Stop Guessing And Start Deciding With Data?

Share your website and main marketing channels. We’ll audit your tracking and tell you exactly what needs to change for clean, reliable data.

Book Your Tracking Audit
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